101 california conference center

san francisco, ca

101 California does not need help getting noticed. The bar is already high.

So the goal was never to make noise. It was to meet the building where it is and design something that holds up.

Partnering with Hines, Revel transformed an underutilized 8th floor into a fully realized amenity suite designed for a tenant base that expects a certain level of quality. Law firms. Financial institutions. Groups that value clarity, discretion, and spaces that simply work. The design follows suit, grounded in a timeless and sophisticated palette that feels considered, not overdesigned.

Flexible meeting environments, quiet zones, and shared spaces are layered in a way that allows the suite to shift throughout the day, accommodating everything from focused individual work to larger, more formal gatherings.

No gimmicks. No overcorrection. Just a smart, intentional response to a building that already knows what it is.

project details

client

Hines

location

san francisco, ca

size

3,500 sq ft

credits

photography by john sutton

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